Moda & Morals
It’s that time of year, where the meeting of the best Italian brands come together for Fashion Week in the world’s four most glamorous cities, New York, Paris, London and Milan.
In Rome, it’s all about the exciting Vogue Fashion’s Night Out Rome, and the 2014 edition was both a celebration of fashion, and a celebration of women. Proceeds from the sales of special products will sustain the “Solidea” association, which, for a decade, has worked towards women’s protection and solidarity in Rome.
Make up artists, cocktails, catwalks and giveaways, music, limited edition Lavazza & Martini memorabilia, discounts and exhibitions were on the evenings menu of entertainment. The tempting Trident district Boutiques were busy and buzzing until midnight. Many donned real life ‘mannequins’, strutting whichever way they wanted. Moda mayhem at it’s best.
This exciting event, in association with the Commune di Roma and AltaRoma, and now in it’s 3rd year, gave everyone the chance to meet some of the most important designers and to purchase, among other things, the special limited edition items, VFNO t’shirts and Lavazza designed coffee tins, exclusive to the event.
“We are delighted to return to Rome for the third time, a city with a unique heritage and an old town that has always welcomed with warmth and enthusiasm initiatives of Italian Vogue and the fashion world. As always, a portion of proceeds from sales will be donated to a project for the city, in particular, this year we will support shelters for women subjected to violence and uncomfortable condition and their minor children”, said Vogue Italia’s Franca Sozzani.
What was on the menu of the evenings events @ 2014’s VFNO?
Made In Italy
A decade of the “Who Is On Next?” project was commemorated with a series of special exhibitions, organized by Alta Roma fashion, and in collaboration with Italian Vogue, to promote talented young creative designers who want to be part of Made in Italy.
Vogue Cover exhibition at the Rome L’oreal Academy
Celebrating the Loreal Academy’s 10 years of activity and 50 years of Kerastase Hair, a special styling event, inspired by five different covers of Vogue Italia, was where it was at, at Piazza Mignanelli.
Vogue Fashion’s Night Out at Castel Romano Designer Outlet
Didn’t manage to make it to the Spanish steps for the event? It doesn’t end here! The event continues throughout the month, throughout Rome and Milan. The renewed partnership between McArthurGlen and Italian Vogue means that there will be VFNO at Castel Romano Designer Outlet on September 12 to 13 , where there will be limited edition exclusive products created for VFNO, with music and entertainment, until 22.00.
Fashion 4 Development
Lavazza Kafa
The Italian coffee known around the world will once again be the protagonist for the third year in the edition 2014 Vogue Fashion’s Night Out this year with a new limited edition Lavazza Kafa, with this blend, Lavazza makes a journey in search of the best quality coffee in Ethiopia. Look out for limited edition canvas bags made in Ethiopia with local fibers and hand-printed with water-based natural colors.
Francesca Lavazza, the Corporate Image Director of the company, “Our third year in support of Fashion 4 Development emphasizes a coherent and targeted Lavazza is assumed as part of corporate social responsibility. We want to be alongside the African women, and contribute to the implementation of new development strategies for the most disadvantaged populations.”
Women
Women’s charities were an important focus of the event. See below for website details on where you can donate.
Museums
In honour of tonight’s special fashion occasion, many museums stayed open until 10pm and entrance fees were discounted.
Music
DJs and music from Dimensione Suono Roma
blasted at the Casina Valadier Roma Special Party with Arturo JKay Arturi ,
Nicola Teknick Perilli , Mauro Zavadava Mandolesi, Lorenzo Palma.
From 23.00
Where was it at?
Via Margutta, via del Babuino, via dei Condotti, via Frattina via Ripetta, Via del Corso, Via Borgogna, Piazza di Spagna @ 19.30 – 23.00
Oh, and by the way!
When you buy something with Visa at the VFNO you can request a 6 month membership to Vogue with your purchase, just to add to the temptation of the evenings events!
Moda with a moral
Not only are brands donating some of the sales proceeds to women’s charities, but also fashion designers have been busy donating millionsto restore Rome’s monuments, eg Fendi restoring the Fountain in Piazza di Spagna, and Tods restoring the Colloseum. Meaning, if you buy a bag, you are just helping Rome! Think about it.
Tweet #VFNO2014
Vogue Fashion Night Out Milan will be on the 16th of September 2014
Download the full programme here
Nicola Ferlei Brown 