Military Mix & Match

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The military look is timeless, traditional and trendy, and the Autumn Winter 2016 designs will make you want to march down a boulevard wearing a marine blazer and red lips.

Mix and match and browse your local military army surplus store, which just became a walk in wardrobe of sorts. Because brass buttons, rope trims, strong shoulders, sturdy starched fabrics and military lapels are hot stuff this winter.

This look can be as bold as you want it to be, with oversized belts, buttons, and a backpack for your surplus beauty items. And, everyday military diva is as simple as a dark green trench coat and a pair of aviators, made even more elegant with a sassy tote in tow. The brilliant thing about the military look is it’s versatility.

Where did it all begin:

Make up and wardrobe had a patriotic edge during World War II. Women took to wearing government issued trench coats as everyday outerwear and they became trend setters in doing so. Britain became a nation in uniform as fashion embodied the war. The impact of which, can still be seen on today’s runways. This winter, military is all the rage, worn over blouses, dapper trousers, and metallic sparkly dresses, it’s the perfect tailored equation.

Mix and match military:

These are a few of our favourite military moments for A/W 2016.

Burberry Marni Prada

The Prada corseted military jacket is on another level of sexy, and they teamed it with a white sailors hat, sealing the deal.

Burberry’s belted dark green woolen coat with big gold buttons, which almost take on a badge form, works beautifully against the red trim details on the collar. The red brings a diverse dimension to the garment, toning it down and making it more wearable as a mix and match piece.

Marni have designed a wool jacket with an oversized pocket and matching belt, which is sophistication sorted for those who are looking to go to the front line of fashion, this autumn.

Maison Margella’s mid length military regalia over metallic evening wear and bold make up is a step in the right direction.

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And, D&G did not let the team down. They have merged military and Disney together, as they do the Nutcracker toy soldier tailcoat, buttoned up and beautiful, as part of their dreamy Disney inspired fairy tale collection.

D&G nutcracker

Zuhair Murai’s big buttoned waistcoats would be military vamp worn with black leather trousers.

Don’t want to wait till the winter? Marc Jacobs Spring Summer 2016 blue and white sailor jackets are all the ticket, as are his denim jackets and coats with a patriotic edge and American badge details.

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The what’s what in your military kit:

Photo by Rolland Bello Roland Bello

Trench coats

Blazers

Cargo pants

Bombers jackets

Biker boots

Bronzer: the more the merrier

Aviators

Ray Bans

Leathers

Backpacks

Why do we love the military trend:

Functional

Never goes out of date

Flattering for every age shape and size

Versatile and can be dressed up or down

Do camouflage make up:

Macs Sumptuous Olive green eye shadow is a sultry option for a smoky khaki eye. Fab with a white t shirt, camouflage jacket and some faded jeans on a weekend.

Mac Sumptuous Olive

Bags:

Marc Jacobs snapshot colour block camera bags with stripey straps are bang on target, for this trend.

marc jacobs military bag snapshot colourblock bag

Vintage military

Scour the local thrift stores and scan your grandparents closets for army, navy, blacks and and greys, as these are as much a part of the equation as khaki. Teamed with a pencil skirt, this is big business for Winter 2016.

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Wear with green nail varnish. Essie’s ‘Fall in Line’ is a must, according to the brand, this serpentine green whispers, “whatever I say, goes.” Match this with distressed brown leather bags and a high collar or uptight lapel, and you are in military mojo mode.

Published May 2016 at 5Forecastore Fashion

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Bello Magazine: Lady in Red

 

 

For Spring Summer 2016, it’s all about red blossoms and red wine. Whether it be Bourganvillea, Bordeaux or Burgundy. The colour of love, passion and power gets us in the mood this spring/summer 2016.

Red is a big theme, used as the backdrop of beautiful prints, as seen on the catwalks of Gucci, Dolce&Gabanna, Boglioli and Max Mara.

D&G’s rose print Bellucci pumps, or red Sicily bag, are totally great worn with jeans and a white T, for May cocktails. And, their rose print brocade trousers, a versatile mix and match item, which will see you through til fall.

Boglioli teamed red men’s suits or coral trousers with salmon pink shirts. Whilst elsewhere blouses were made bold with majestic blooms as unisex items that transcend gender norms. It is all about the emotions that red brings.

Red brings tradition and modernity together and will be in the wardrobe, one way or another. Red T’s brighten up denim and red tailoring brings a twist of ruby dazzle into the day. Worn alone as monochrome, matched with black or white, or merged with an electric blue or bright green, it’s a double dose of bright this season.

The beauty of red is that it can be as feminine or lady danger as you want it to be.

Red was worn by Miss Wintour herself at New York Fashion Week 2016, who was seen in a beautiful red woolen Maison Margiela dress. Make up wise, models wore red lips on every runway show. Not so much coral, but more blood red orange, magenta, and rusty red. Ruby Woo means business.

Red mood board

Fiesta, Campari, red brings excitement and energy, a blushing cheek or a budding flower, are bang on trend. Mixed with the calming, softer nature of this season’s palette, colours such as Rose Quartz and Peach are in for the Spring.

#spring #summer #red #trend

Roses are red, violets are blue. We bet these would look good on you:

Benetint

Benefit Benetint

Dior Rouge 999 nail varnish

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Christian Louboutin nail varnish Colour: Very Prive

Chrisitan Louboutin red prive nails

Did you know that the idea for his iconic trademark red sole was born from red nail polish. His beauty range is made up of blacks, intense blues, dark browns and greens. The bottles are beautiful, inspired by architecture, namely classical balustrades found in European buildings from the 17th and 18th centuries.

Belt

Marni calfskin belt with wooden buckle

470 Dollars

 Marni belt wooden buckle

Mirror mirror on the wall, who has the best red lipstick of them all:

Monogrammed mirror

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38 Dollars

Henry Bendel

Marni Mini Trunk Bag

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960 Dollars

http://www.marni.com/it/borsa-a-tracolla_cod45268594ru.html

D&G Red Sicily Bag

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2,895 Dollars

D&G Dauphine Bag

D&G Dauphine bag red

1, 995 Dollars

D&G Poppy print red silk scarf

D&G Poppy Print scarf

The new Dolce and Gabanna collection is inspired by the colours and forms of Sicilian summer.

445 dollars

MAC Ruby Woo lipstick

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Mac

A red classic

Lipgloss

Tilbury Rex Vixen

Charlotte Tilbury red vixen

Shoes

Lois Pink Leather Sandals (1)

Bionda Castana & LK Bennet range. These shoes were made for walking! Exclusive limited edition ‘Jerry’ raspberry suede heels with delicate laces.

595 Dollars

Lois raspberry leather sandals, same range

Marchesa Dress

Marchesa red dress

Cocktail dress with embroidered flowers.

6,000 dollars

Published in Bello Magazine, Issue #116 April 2016

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Theatre exhibition @ the V&A

Don’t miss the brilliant exhibition ‘Curtain Up’ at the V&A on until August 31st 2016.

Marking the 40th anniversary of the Olivier Awards, the exhibit explores the extraordinary story of the world’s two greatest theatrical cities, London’s West End and New York’s Broadway.

Make up, musicals and set design galore.

Theatre buffs, it’s a must.#exhibitions #theatre #design

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http://www.vam.ac.uk/content/exhibitions/display-curtain-up/about-the-exhibition/

 

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Bello Magazine: Bulgari’s Dynasty of Diamonds

Words by Nicola Ferlei-Brown

Bulgari’s designs are much about the magical city of Rome. Which is why the designer debuted an exhibition about it’s main muse, ‘Bulgari & Rome: Eternal Inspiration’, at their New York store, with 40 timeless pieces that directly reference Italian monuments. In fact, it was behind the Spanish steps, on Via Sistina, that the founder of the brand, Sotirio Bulgari, first established his business, in the 1800’s.

More than that, Bulgari are donating €1.5 million Euros to renovate the Spanish steps, the 18th-century Baroque-style stairway, which merges the church of the Trinità dei Monti and Piazza di Spagna. Expected to be finished by Spring 2016, the steps will be “restored to the whole world in all their beauty and splendour,” Rome Mayor Ignazio Marino said.

It was in Rome, that Richard Burton bought gift after gift for Elizabeth Taylor, while the two were shooting the 1963 film Cleopatra in the city. The exhibition includes a cigarette case, covered in ancient Roman coins, which the couple presented to the films Director, Joseph Mankiewicz, and his wife, Rosemary Matthews. It reads, ‘To Our Favorite Producer and Wife / Lest we forget the glamour of it all / All Love / Elizabeth & Rich’, explains Daniel Paltridge, the North America president of Bulgari. 

“Rome has always been the number one source of inspiration for Bulgari so it is right to give back to Rome what Rome has given Bulgari,” the jeweller’s CEO Jean-Christophe Babin said as work began.

Diamonds and decadence

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The Monete collection, introduced in the 1960s, is set with ancient Roman and Greek coins. “Incorporating forms of currency into the designs speaks not only to Bulgari’s heritage, but also its experimentation with materials,” adds Boscaini, the head of the brand’s archives in Rome.

Bramante’s staircase of the Vatican Museum becomes a bracelet

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A gold necklace and earrings from 1992 inspired by the Pantheon

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Below: Bold bib necklace with different colour sapphires and diamonds arranged in a pattern reminiscent of the basalt pavement of the Appian Way – 2005

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A ring inspired by domes in Piazza del Popolo

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Floral fantasy

Bulgari’s latest collection is inspired by Italian Renaissance gardens, such as the Villa Borghese, on their doorstep, with flora and fauna in mind, by the exquisite Italian design team.

The eternal dialogue between art and nature is embodied in majestic jewels and extraordinary watches.

Domus and divas

In Rome, the Bulgari store has also created a display named Domvs, boasting the story of the Brand and of its stylistic evolution, and displays images and belongings of the unforgettable divas whose extraordinary charm was celebrated by Bulgari creations: Elizabeth Taylor, Sophia Loren, Anna Magnani, Ingrid Bergman, Anita Ekberg, Gina Lollobrigida and many others, located on the first floor of the historic store in Via Condotti 10.

Domus, which means house in Latin, is a space for Bulgari admirers, who wish to immerse themselves in its world, experiencing the decadence of the skilled craftsmanship and 130 years of its history. They will also hold cultural events, performances, and private exhibitions of works of art. 

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There is a trend at the moment, for the private sector to help restore UNESCO monuments in Rome, which began 3 years ago with luxury shoemaker Tod’s financing restoration works at the Colosseum. Fendi followed suit by refurbishing the Trevi Fountain, and Bulgari the Spanish steps. ”No other country has the fusion between style and fashion”, boasts Beppe Modenese, Italy’s Minister of Elegance.

It’s brilliant that big-wigs in the fashion industry are making sure that La Dolce Vita doesn’t decay and disappear. Which means, if you buy a bit of Bulgari, you are also helping Rome. 

For more details on Bulgari’s DOMVS space, which is exclusive  and accessible by appointment only, contact:

DOMVScondotti.visits@bulgari.com or +39 06 688101

Published in Bello Magazine, Issue #99, December 2015

 

 

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Shoes glorious shoes

From Sarah Jessica Parker to Cinderella, the V&A’s Shoes:Pleasure and Pain exhibit looks at how shoes and the occasional gold leaf stitching have elevated la status of ladies since the socialite goddess Aphrodite reclined in an ancient form of stiletto.

A special lecture, ‘Shoes: Culture and Innovation’, was held on Friday, 20th Nov 2015, with guest speakers Helen Persson, the curator of the exhibit, and Elizabeth Semmelhack, Senior Curator of the Bata Shoe Museum, looking at the sexualisation and the status of the shoe throughout history. Here are some of the highlights.

‘One shoe can change your life.’

Cinderella

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Heels designed by Edward Rayne using Wedgwood jasper porcelain decorated with Greek and Roman motifs.

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Laurence Olivier’s shoe moulds and interesting sketches by genius shoe makers outlining genius feet.

Christian Louboutin, Alexander McQueen, Manolo Blahnik, Jean Paul Gaultier, Vivienne Westwood, Prada, Salvatore Ferragamo, all feature in the shoe exhibit, along with a film featuring interviews with five designers: Sandro Choi, the creative director of Jimmy Choo, Caroline Groves, Louboutin, Blahnik and Marc Hare.

The layout is a sort of goodie box of jewel encrusted stilettos and an allsorts of shoe history, on the ground floor, followed by a laboratory of leather and heels, on the first floor, with collectors suitcases full of sought after strappys and sandals.

A historical focus on lotus shoes made for bound feet, add a contrast to the layout, alongside silk mules whose sole purpose was to lift silk skirts above old cobblestones, are exhibited beside Victorian velvet carriage boots and red ballet shoes.

Socialite

These boots were made for walking. Or where they. Shoes were once solely for posing in, and a sign of freedom in ancient times. Socialite goddess Aphrodite, was shown in art wearing heels and the allure of height has always been considered something to ‘rise to’. In ancient Greek and Roman times, noble ladies wore elevated footwear, as a sign of respected femininity.

Status and seduction

Impractical shoes have been worn to represent leisurely lifestyles, such as Carriage boots, to get a lady from ‘house to carriage’, unsuitable materials for  strolling around in the rain. Shoes always dictate how we are seen and heard. A stiletto looks and sounds seductive, and like feet, shoes can be an object of fetishism.

Sexuality and sensuality are addressed, in the sense that shoes can be an expression of sexual empowerment or a passive source of pleasure. High Japanese geta, extreme heels and laced leather boots are an example of this, as well as highest of high heel styles seen in mainstream fashion in recent years.

Shoes obviously have a strong effect on how we hold ourselves, literally. A film shows a woman at home strutting around in different shoes, and how her walk and mood are affected. Her gait transforms and strut somewhat more assured in the red Louboutin heels, a stark contrast to her light, fanciful steps in the white ballet pumps.

Helen Persson, the exhibition curator says: “Shoes can help project an image of who we want to be.”

Shoes as art

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Christian Louboutin’s limited edition ‘Marie Antoinette’ shoes, hand stitched by Francoise Lesage.  One of only 36 pairs, available in a soft pink, canary yellow, or a bright azure blue.

Heels

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No shoes exhibit would be acceptable without a special Carrie Bradshaw hello. It was Sarah Jessica Parker who introduced Manolo Blahnik to the HBO series wardrobe team.

Some Sex & the City shoes quotes:

“I’ve spent $40,000 on shoes and I have no place to live? I will literally be the old woman who lived in her shoes!”

“The fact is, sometimes it’s hard to walk in a single woman’s shoes. That’s why we need really special ones now and then – to make the walk a little more fun.”

“I’m not afraid of heights. Have you seen my shoes?”

Fairytale

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Beautiful, sculptural objects, shoes are powerful indicators of gender, taste, identity and even sexual preference. Our choice in shoes can be aspirational, even fantastical. Inspired by the Disney fairytale Cinderella, Swarovski designed this special crystal shoe.

Dorothy’s red ruby slippers obviously must get a special mention. Whether it be the glass slippers, or the red ruby slipper, shoes have a special way of creating a wish come true. Or, an idea that shoes can transport someone from one reality to another. All you have to do is follow the yellow brick road. Just don’t ruin your Louboutin heels on the cobblestones.

Shoes: Pleasure and Pain

Sponsored by Clarks and supported by by Agent Provocateur.

http://www.vam.ac.uk/content/exhibitions/shoes-pleasure-and-pain/about-the-exhibition/

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Make up Maximum

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Max Factor has announced a collaboration with the latest Star Wars film, Star Wars Episode VII: The Force Awakens. Watch this space!

Posted in BEAUTY, FASHION | 2 Comments

Miles of MAC

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British born fashion photographer Miles Aldridge and his work for MAC make up, is everything photography should be. Moody. Exciting. Memorable. Miles is a dab hand at manipulating bold, whimsical, dream like photo shoots. His models look like mannequins.

Earlier this month, the V&A Museum held a talk about Miles’s work with MAC make up,  discussing the striking images of some of the best and most theatrical looks to date, which have been documented in the book, MILES OF MAC.

Published by Rizzoli, this is a coffee table worthy book, that celebrates the drama of the make-up artistry of MAC with stunning photographic campaigns by Miles and his collaboration with James Gager, MAC’s Senior Vice President and Group Creative Director.

Marilyn Manson best characterized his work style by describing him as: “A director at heart whose images are anything but portraits of a subject…There is a genius in the very deliberate blankness on the faces of the models that enables a transference of identity. He always draws you into an arrested fetish that seems as forbidden as a little girl’s diary.”

Cyndi Lauper, one of the celebrities who’s added an essay to the book, writes: “I’ve been using MAC since 1986. Russian Red is still the greatest colour lipstick! And how can I live without my taupe shading?”

Let’s look at some of Miles’s work

The book beautifully showcases Miles’s talent, and it becomes evident that one of his artistic influences is the surrealist movie director David Lynch, who has marvelled at Aldridge’s ability to see a “colour-coordinated, graphically pure, hard-edged reality.”

Gager on that subject of drama: “On one level, we hope this book serves as an inspiration for art directors, make up artists, set designers, hairstylists and anyone with an interest in image-making. On another, we hope it shows what can happen when you combine your creative vision with someone else’s.”

He elaborates:”Both Miles and I constantly create scenarios in our heads…little visual vignettes, making up stories…I might be sitting in a restaurant, watching people and quietly being aware of what’s going on. What is she saying to him? What is about to happen? Miles is a magical storyteller and often sketches out concepts in his drawing pad before we both sit down to embellish the scenarios”.

A bit about Miles

The son of noted graphic designer Alan Aldridge, he grew up in a glitzy swirl of British celebrity. John Lennon, Eric Clapton and Elton John were family friends. As a boy, Aldridge and his father sat for a session with royal photographer Lord Snowdon, Queen Elizabeth’s brother-in-law.  With a glossy pedigree and multiple skills as an illustrator and film maker, he was fast-tracked early to shooting covers for British Vogue and then, after emigrating to the U.S., numerous assignments for GQThe New YorkerVogue and The New York Times Magazine. He soon moved on to advertising campaigns for prestigious clients, including Karl Lagerfeld, Armani, Yves Saint Laurent and, of course, MAC Cosmetics, perfecting his style of mixing bold candy-coloured make up and hair design with beautiful, totally aloof models.

Miles and his technicolour worlds have exhilarated the fashion world since the mid 90’s.

This is def a book worth buying, celebrating a decade’s worth of collaboration, including those images thought too extreme to use in the brand’s campaigns. It is a testament to a close friendship between himself and Miles over the course of eight years. The book also features contributions from MAC icons and divas alike, such as Daphne Guinness.

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David LaChapelle exhibit in Rome

david-LaChapelle-mostra-Roma-2015

David LaChapelle, the great American artist and photographer, comes back, after more than fifteen years, to the Palazzo delle Esposizioni with one of the most important and exhaustive retrospective exhibition of the artist’s work.

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David LaChapelle is known internationally for his exceptional talent in combining a hyper realistic aesthetic with a profound social message. His career began in the 80’s when he began showing his artwork in New York city art galleries.

Rome has been a milestone in his artistic life. In 2006, during a journey to Italy, the artist was granted the opportunity to have a private visit of the Sistine Chapel; his artistic sensibility was so wowed by the beauty and power of Roman art that those elements gave him the ultimate drive to change his artistic production.

Until then, LaChapelle preferred that his photos be published in fashion magazines and books, without critical texts. His goal, was never restricted to the picture, but to reach as broad audience as possible, as a pop artist, and lead the lecture of his work on an emotional shock level.

He pushed his aesthetics to the limit, but in 2006 walked out on the fashion scene.
He turned away from worldliness in order to live in a wild island in the middle of the Pacific Ocean “I said what I wanted to say”.

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The exhibition focuses on the works realized by the artist starting from 2006, when he produced the monumental series titled “The Deluge”, which led to a meaningful turning point in his artistic path. Through the realization of “The Deluge”, modelled on Michelangelo’s impressive fresco in the Sistine Chapel, the artist returned to conceiving works with the unique purpose to exhibit in art galleries and in museums, and is less focused on commissioned work that is destined for the pages of fashion magazines and ad campaigns.

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After “The Deluge”, the American photographer began to produce artwork with new aesthetical and conceptual concerns. The most evident sign of the change is the vanishing of the human presence. The living models, that in all the previous works (the only exception is “The Electric Chair”, 2001, personal interpretation of Andy Warhol’s famous artwork) have had a central part in the composition and in the messages embodied by the images, disappear. “Car Crash”, “Negative Currencies”, “Earth Laughs in Flowers”, “Gas Stations”, “Land Scapes”, up to the most recent “Aristocracy” series, follow this new aesthetic choice: LaChapelle resoundingly deletes the flesh, which was previously an identifiable element of his art.

To allow the public to understand the “origins” of LaChapelle work before “The Deluge”, the exhibition will also include a selection of some of the most renowned and loved photos that made him famous, between 1995 and 2005. A body of work that will gather all portraits of celebrities from music to fashion and movies. Scenes based on religious themes with surrealistic touches, references to masterpieces of art history and cinema, an artistic production defined by the chromatic saturation and movement, with which the American photographer reached his particular aesthetical style and influenced many artists of the following generations.

In the exhibition there is a projection space dedicated to behind-the-scenes videos, which, capture the composite process and the constructions of his photo sets, revealing the artist’s role is as director and scenic designer.

Andy Warhol’s influence on David is evident throughout the exhibition. ‘The Crash’ recalls Warhols ‘Death and Disaster’.

He embraced a post-pop style, in some surrealist sensibilities, which makes him unique in the world. His artworks are exhibited in the most important public and private international collections and in many museums, among those: Musée D’Orsay, Paris; the Brooklyn Museum, New York; the Museum of Contemporary Art, Taipei; the Tel Aviv Museum of Art, Tel Aviv; Los Angeles County Museum of Art (LACMA), Los Angeles; The National Portrait Gallery, London; Fotografiska Museet, Stockholm e The National Portrait Gallery a Washington DC.

Don’t miss it.

Tickets 12,50
http://english.palazzoesposizioni.it/categorie/the-exhibition

Palazzo Esposizioni
Via Nazionale, 194 – 00184 Roma

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Beauty is Duty

fashion on the ration

war museum

During rationing in wartime, it was tough. Magazines boosted morale, by encouraging women to keep making themselves up. Beetroot became the new red lip stain. Boot polish was used a mascara, and tea stained your legs for the ‘stockings’ effect, complete with a black line drawn up the back. Women were making wedding dresses out of net curtains,  it was time to wave bye bye to luxury. And to British women, that meant make-up.

But, where there is a will, there is a way.

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A memo from the Ministry of Supply pointed out make-up was as important to women as tobacco was to men. More than that, beauty was considered a woman’s duty, during the Second World War.

‘Beauty is Duty’, is one of the many themes on display @ the Imperial War Museum’s brilliant exhibition at the moment, ‘Fashion on the Ration’. Marking the 70th anniversary of the Second World War, it examines the lengths to which many women went, to maintain their personal appearance and how fashion survived, and even flourished, during wartime.

And, we know, that in modern times, with financial hardships, lipstick sales have soared, ‘the lipstick effect’, at a record breaking high.

Make up

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Eventually you couldn’t buy ‘whole’ make-up at all.

When they did become available, refills for lipstick were not as we know it today. Metal, for the production compacts and lipstick cases, was banned in 1942, so they were wrapped in different ways, and the powder was minus its puff.

On display are adverts promoting war themed make-up such as Tangee’s lipstick for ‘lips in uniform’.

Fashion embodied the war

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Make up and wardrobe had a patriotic edge.  For example, the colourful display of scarves by Mayfair fashion house Jacqmar, with wartime slogans such as “Salvage Your Rubber” and “Switch That Light Off”. By wearing these items, women were able to overtly demonstrate they were doing their bit for the war effort. Behind the scenes in a way, but much needed, by all means.

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Make do and Mend

The Make do and Mend area of the exhibition looks at why clothes rationing  was introduced in 1941, how the scheme worked and how it changed the shopping habits of the nation. With limited options for buying new clothes, people were encouraged to be creative and make clothes last longer by mending, altering, knitting and creating new clothes out of old material. Items on display include a bridesmaid’s dress made from parachute material, and a bracelet made from aircraft components.

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During the Second World War, British men and women had to find new ways to dress as austerity measures and demonstrated amazing adaptability by adopting more casual styles and by renovating, recycling and creating their own clothes.

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Fashion on the Ration demonstrates the way Britain managed to pull through, in the face of adversity, and how fashion and style were maintained and even flourished during the Second World War, the impact of which can still be seen on British style and the high-street today.

The exhibition brings together 300 exhibits including clothing, accessories, photographs and film, official documents and publications, artworks, wartime letters, interviews and ephemera, some of which have never been on display before.

Displays of original clothes from the era, from military uniforms to functional fashion, reveal what life was really like on the home front in wartime.

Britain became a nation in uniform, arguably the biggest visible change to how people dressed at the time, with many key pieces of uniform from the women’s services. The impact of which can still be seen upon British style.

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“When there was government intervention in every part of your life.. Your appearance was the only thing you could control. This was ordinary people’s lives impacted by unprecedented world events,” explains Laura Clouting, curator of Fashion on the Ration, 1940’s Street Style, a new exhibition at the Imperial War Museum, London.

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Fashion on the Ration demonstrates the reality of Second World War austerity Britain and present a sense of what life was like on the home front for men and women during wartime Britain.

The IWM brilliant gift shop, sells these beautiful mini pocket mirrors, with a well known Cecil Beaton photograph on the back. Part of the range which accompanied IWM London’s major exhibition, Cecil Beaton: Theatre of War.

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Shop http://www.iwmshop.org.uk/page/48/fashion_on_the_ration

Museum website  www.iwm.org.uk


Fashion on the Ration: 1940s Street Style 5 March – 31 August 2015


#RationedFashion

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Posted in BEAUTY, DESIGN, FASHION, LONDON | 1 Comment

Made In Italy

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made in italy models

From Barilla to Benetton, Martini to Missoni, a brand ‘Made in Italy’ makes it immediately desirable. Whether it be wine, bags, mopeds. Maintaining the Italian designs and craftsmanship in today’s market of globalisation, is one major multi tasking mission.

Made in Italy and the 80’s

Made In Italy bloomed with the 80’s boom. In the mid-80s, many companies began operating in Lombardy, Veneto and Emilia Romagna, with the branding ‘made in Italy’. Designers became celebrities in their own right and Armani made Bloomberg’s ranking of the world’s richest people, as the the fifth Italian wealthiest man.

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A continuation of that boom is still seen in Milan and all over the world. The aggressive billboard marketing campaigns of the 80’s provided the perfect business structure for high end brands to extend their lines to the masses, and that mode remains today, as it set the precedent for marketing.

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The 80’s enthusiasm for business, dictated tailored designs. The new role of women ‘as manager’ and power dressing meant that designers like Missoni, were able to deconstruct the jacket and make wearable day wear women’s business suits. Missoni, along with Versace, were the futuristic designers of the day.

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Italian designers like Armani made fashion more accessible. Fashion was no longer class based. Designers began to brand jeans and bottles of perfume, blurring the margins between fashion and class. What was once a class divider, became accessible to the masses. Socialism and fashion made a deal. By wearing a pair of Armani Jeans, a Trussadi wallet, or a Dolce and Gabanna lipstick, you can buy into the Made in Italy lifestyle.

The 80’s were experimental, industrial and modern, because Italian designers created the phenomenon of fashion as a cultural phenomenon. Max Mara was the first Italian designer to open a shop with their name above the door.

Where did Made in Italy begin?

Made in Italy developed thanks to the emergence of a new entrepreneurial class, post war. The flourishing of stylists and designers. Elizabeth Taylor, draped in Bulgari diamonds.

Well-tailored Italian suits. Decadence. Decorum. Elegance. Florence became the new Paris, and Alta Moda was in the fast lane beside Haute Couture.

In a way, Made In Italy was nothing new. Italians have mastered culture, arts and manufacturing for thousands of years. Companies in Italy today, are based on an artistic history and ancient craft that has its roots in the Renaissance workshops, beautiful museums and a widespread aesthetic culture.

Modern Made In Italy

From Pret a Porter to Net a Porter

Missoni forTarget

Missoni designed accessories for Target, which sold out within three hours.

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Alessi

made in italy man

With Alessi magnets, at 4 euros, brands recognise that we want Made in Italy, but a bitesized version, designed to match a different market.

Versace for H&M

made in italy VERSACE-for-HM

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Domestic design is still wanting the spirit of ‘bellezza’. It would be accurate to say that Italian fashion changed everyday objects. Which means you can have your cake and eat it, with a tazza of Italian espresso.

”No other country has the fusion between style and fashion”. Beppe Modenese

 Published in Italy Magazine April 2015

To read at Italy Magazine: http://www.italymagazine.com/featured-story/made-italy-80s

 

Posted in BEAUTY, DESIGN, FASHION, ITALY, ITALY MAGAZINE, ROME | 1 Comment