Michelangelo’s David, wore a Missoni zig-zag bodysuit for a three month period in the meat packing district of New York, between 9th Avenue and 14th street, from July-September 2012.
This brilliant marketing tool was a result of the artistic collaboration between Luca Missoni and Spanish artist dEmo. Missoni’s nod to the past was a nostalgic homage with a modern twist. When old school meets new school and they shake hands, making art ‘work’ for fashion.
Fashion and antiquity have met on many a marketing occasion. Meanwhile in Italy, Diego Della Valle, the managing director of Tod’s, has donated 35 million euros to restore the Colosseum. Here, he is using fashions millions for a good cause, to help restore one of the most beautiful monuments in the world. Ok, this time the shoe is on the other foot as this is a donation from an Italian marketing mastermind for an architecturally worthy cause.
From cobbler to cobblestones
Work started last month. With the damage evident, 1940 years later..
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