With two floors of make-up goodies, Benefit’s UK flagship boutique is armed with divine make-up brushes, kitsch packaging, exciting retro Benebabes on hand. They are the experts in all things beauty. Downstairs is where the magic begins, you can book a blow dry, spray tan, manicure, body wax and their world famous wow brow treatment. Benefit means a beautifying experience with a difference. From the moment you step in the door, it’s glamour galore.

What better way to spend the weekend than making yourself up, with your best girlie buddies, whilst drinking (pink) bubbly in their beauty parlour, which can be booked for private use. Book and be treated to a team of beauty experts to do your hair and make-up.

If you haven’t yet been introduced to Benefit: the brand is all about top products that won’t break the bank – and there’s always an element of fun included. Their packaging has a much needed retro-inspired vibe with mottos that play-on-words. The brand was founded in 1976 by Jane and Jean Ford, two American sisters who wanted makeup to be FUN. They opened a shop called ‘Face Place’ in San Francisco’s Mission District, but after a trip to Italy in 1980, they renamed it to ‘Benefit,’ as they wanted to include the word ‘Bene’ in the title.

By the 1990s Benefit was expanding globally, with shops opening in Harrods and Henri Bendel. They then went on to earn a Guinness World Record for the most eyebrow waxes completed by a team in eight hours.

On the menu at Benefit:

Brow Bars

Benefit are known for, among many things, their fantastic brow bars. The fabulous team work their magic tips and tricks that will have you waxed and wowing in a momento!

Blowout by Benefit

The 30 minute blow dry and style is a great way to get ready for a date, and costs 30 pounds.

Sassy names for beauty treatments or pamper packages, such as:

Tonight’s the Night, which includes a blow dry, make-up and manicure

Speed Date, which includes brow shaping and tinting, make-up for £30

Dashing Diva Manicures and much more…

Booking costs £30 per person, which can be used against any make-up purchases.

What are you waiting for!

Printed in Macs Magazine May 2014

To read: click http://www.macsmagazine.com/2014/04/friends-with-benefits/